![]() “We’re not alone in our love of hops and we felt like there was a real market for our product and we could do it in a way…that was consistent with our values,” says Kyle Ingram, brand director at Sierra Nevada Brewing Company. Plus, hop waters attract a new demographic that you might be missing with only offering alcoholic beverages. ![]() With a sixty-seven percent share of the hop water style, accounting for over half of the category’s dollar growth, per Nielsen, Hoppy Refresher should stand as a good litmus test for other breweries. According to Guzman, Hoppy Refresher doubled in business in 20 and is growing at more than 60 percent, achieving a 163% CAGR since introduced in 2018. Because of their quick turnaround time and small amount of actual ingredients, the margins on making hop waters are pretty reasonable.Īt Lagunitas, Hoppy Refresher has shown strong growth in the last four years. “As we stay innovative with our brews and expand our offerings while staying true to who we are, we’ll stay at the forefront of beverage trends.”Īnd hop waters can be a potential money maker. “Non-alc continues to see significant growth and beverage categories continue to blur,” wrote Paige Guzman, Chief Marketing Officer at Lagunitas, noting that the brewery is very energized by the explosion of the non-alcoholic category. dollars in revenue globally, based on a report from Statista. dollars while the non-alcoholic beer industry generated 25.28 billion U.S. In 2021, the non-alcoholic beer market in the United States recorded a revenue of nearly 5 billion U.S. Similarly, at this point, non-alcoholic beer isn’t just another beer trend. The beyond-beer category is one way to diversify your portfolio, whether that’s through ready-to-drink beverages, hard kombucha, hard teas, or non-alcoholic options.Īccording to the alcohol e-commerce site Drizly, RTDs within the spirits category gained +400% share year over year from 2019 to 2022 on the platform. Paige Guzman - Chief Marketing Officer - Lagunitas (Photography courtesy of Sierra Nevada Brewing Company) We sat down with the brand director and chief marketing officer from Sierra Nevada and Lagunitas, respectively, to answer all these questions and more. Since a hop water is technically just hops and water without any alcohol, do you need to place it under a separate brand? Does the look and feel need to be different? What should it even be called? And Lagunitas has been a pioneer in the hop water category for the last four years, releasing Hoppy Refresher back in 2018.īeyond writing and developing a recipe for a hop water, as a brewery owner you also need to take into consideration how to market the brand. Sierra Nevada released its own version-Hop Splash-in early 2022, after almost two years of research and development. ![]() That’s a pretty significant accomplishment for a drink that doesn’t contain any alcohol and isn’t technically considered a non-alcoholic beer.įor that reason, big players such as Lagunitas and Sierra Nevada are entering the space. NOTE: This article is listing families with two members or more than two members.Could hop water be the next big trend in craft beer? We think so and so does the industry.Īlthough still a nascent category (the very first hop water from a brand called H2OPS appeared on the market in 2014), hop water has already grown significantly.īetween August 2021 and August 2022, hop waters generated $5.5 million in sales, surging by 142.5% from the year prior, according to NielsonIQ’s Off Premises data.Īnd here’s a pretty eye-popping stat: The hop water category climbed to the fifth-biggest growing craft-style beverage in the U.S., with sales increasing by just shy of forty-four percent last year, despite craft beer sales as a whole dropping by 7.2% based on Nielsen data through October 2022.Īnd just to give you an accurate picture of hop water’s popularity, the styles that ranked above hop water included hazy imperial/double/triple IPA in first place followed by hazy American pale ale, American lager, and hazy IPA. Here you can find a list of dolls organized into their known family group. Many LOL Surprise characters have siblings and pets released in other lines, creating large families.
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