![]() For them, no amount of money was worth giving up the chance to build a business on their own terms, all while supporting their community and sharing their native land with the world.įor the complete list of Forbes’ Small Giants, click here. In 2019, Lomeli and Sanchez received a $1 billion offer for the company. Paced growth, using their own cash flow, made more sense for them.īut, as its reputation grew, Clase Azul continued to attract the attention of investors and buyers. They also decided it was unwise to bring in outside capital to finance faster growth. Lomeli, who had been living in San Diego, moved back home to Guadalajara, where he could monitor every peso that left the company.Īfter the crisis had passed, the partners found themselves with a greater appreciation for the importance of efficiently managing cash flow and maintaining comfortable profit margins. They developed a plan to eliminate all cash expenditures that weren’t absolutely necessary, while delaying others and accelerating the collection of receivables. Lomeli and Sanchez searched for a new source of outside funding before accepting that they would have to solve the problem on their own. But the deal fell through, leaving them with too much inventory and too little cash. Eager to grow, the partners accepted the offer and doubled production. The decanters of Clase Azul's various tequilas and mezcal Clase Azul TequilaĪnother critical turning point came during the 2008 financial crisis, when Clase Azul was approached by a group of wealthy celebrities interested in making an investment in return for a stake in the company. Within six months, sales had tripled, and Sanchez joined the company to manage its finances. Instead, they set up their own import company, Tequilas Premium Inc., which they used to import and distribute Clase Azul products to the United States for two years until 2005, when Southern Glazer’s Wine & Spirits, the world’s largest alcohol importer and distributor, picked up the brand. Sanchez read it and told him not to sign: it would give the importer all rights to Lomeli’s business in the United States. In 2002 Lomeli contacted Juan Sanchez, a children friend and brother of his first wife, who was working as a banker in San Francisco and asked him to review a contract in English-which he could not read-that he had received from an importer he had been using in San Diego. Lomeli was inspired by Zaldívar, the work he was doing, and how it benefited those he employed, and they decided to work together. In 2001 Lomeli was introduced to Tomás Zaldívar, who was working with artisans in Santa Maria to make high-temperature ceramics, the kind needed to properly package tequila. Over the course of the next two decades, the company grew in fits and starts, with several defining moments along the way. In 2000, the first bottle of Tequila Clase Azul Reposado, which takes up to 12 months to age in wooden casks, came on the market. The word “clase” popped into his head, and like that Clase Azul was born. What better name for his tequila, he thought, than “azul,” the Spanish word for blue? He traveled to Mexico City to trademark the name, only to find that it had already been taken. Lomeli had eyes for the female star, Barbara Mori. In the late 1990s, a Mexican telenovela called Azul Tequila was all the rage. He wanted to make high-quality tequila and put it in bottles so beautiful that they would only be upcycled. Buy Clase Azul Reposado Tequila online now and have it delivered within the hour.The next year, Lomeli studied the arts of ceramic- and tequila-making, and in doing so, the vision for the company began to crystalize. The Boogaloo offers 24/7 alcohol delivery. This helps ensure that the flavour is perfect in every case. This tequila is then aged in previously used American oak barrels for eight months. Using a unique distillation process, only the very purest of the liquid is chosen. After this, the agave plants are crushed and fermented. The hearts of the agave plant are put in brick ovens and steamed to bring out the sugars. To make Clase Azul Reposado, agave plants are harvested in the Jalisco Highlands, then slowly cooked. Dos Tierras Tequila by Arizona Distilling Co. On the palate, you can expect apple cider, jasmine, cinnamon and honey flavours. The bottles themselves are a work of art hand-crafted and painted individually, so no bottle is like any other.Ĭlase Azul Reposado offers aromas of spice, cream soda, caramel and agave. Clase Azule Reposado Tequila offers a complex and sophisticated flavour.Įach bottle is created in Mexico and inspired by traditional recipes and values. ![]() Clase Azul Reposado is an ultra-premium tequila made from the finest blue agave plants in Mexico.
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